| Description |
viii, 63 leaves : illustrations ; 29 cm |
| Summary |
"The role of packaging management is taking on an increasingly crucial role as an aid to the success of companies today. This is a case study on the Functional Packaging Management (FPM) organizations of two companies in different industries. The case study examines the structure of the two functions, and examines their missions, responsibilities, and activities. This information is formulated into a definition of FPM for each company. The definitions are then compared to each other and to a literature theorized definition. The knowledge gained by this case study illustrates that several factors such as the product/market served, alignment in the company, and top management influences can control the organizational structure and responsibilities of packaging management. By examining FPM under specific parameters an abundance of knowledge is added to the literature of Packaging management. The conclusions and recommendations for further studies will hopefully lead to a new awareness of the capabilities of packaging management"--Abstract, leaf ii. |
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